It is easier to understand when there is visual material.
Because they can explain things in a much more visually efficient way, animated videos are an excellent tool for businesses to express their message to huge audiences. If information is presented elegantly, many people prefer visual information and don't need to read or listen on the phone.
When consumers can see and hear at the same time, they have more space for interpretation, which is typically the most potent tool in any marketer's arsenal! Animated videos have recently acquired popularity, but I feel we are merely scratching the surface of their capabilities.